Description

Book Synopsis

Gavin Ambrose teaches at the University of Brighton, UK.
Paul Harris is a freelance journalist and author based in Colombia, SA.



Table of Contents
Introduction 1 Purpose and Narrative Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity 2 Identity and Branding Format as Branding/ Stocks/Color/Industry View/Design Activity 3 Shape and Form Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity 4 Printed Media Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry View/Design Activity 5 Digital and Screen-based Media Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity 6 Construction Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity Glossary Acknowledgements Index

Format for Graphic Designers

    Product form

    A Paperback / softback by Gavin Ambrose, Paul Harris

    £28.49

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    RRP £29.99 – you save £1.50 (5%)

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Visual Arts
      Published 19 September 2019
      ISBN-13 9781474290630
      978-1474290630
      ISBN-10 1474290639
      Also in:
      Art & Photography Book design and Bookbinding Graphic design

      Description

      Book Synopsis

      Gavin Ambrose teaches at the University of Brighton, UK.
      Paul Harris is a freelance journalist and author based in Colombia, SA.



      Table of Contents
      Introduction 1 Purpose and Narrative Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity 2 Identity and Branding Format as Branding/ Stocks/Color/Industry View/Design Activity 3 Shape and Form Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity 4 Printed Media Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry View/Design Activity 5 Digital and Screen-based Media Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity 6 Construction Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity Glossary Acknowledgements Index

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