Description

Book Synopsis
Voluntary health- and nutrition-related claims by food companies were present on 43.1 percent of new products introduced in 2010. Health- and nutrition-related claims such as "low fat", "low cholesterol" or "high fibre" potentially influence consumer purchases and can lead companies to reformulate their less healthy products to qualify for the claims; hence, it is important to understand food companies'' adoption of these claims. This book tracks health- and nutrition-related claims on new U.S. food and beverage products from 1989 to 2010 and delineates the claims by product category and type of claim. Over the 2009 to 2010 period, the sales and average nutrient content of all new food and beverage products carrying at least one of the top ten health- and nutrition-related claims is also analysed.

Food Products Use of Voluntary Health- &

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    £999.99

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    A Paperback / softback by Oren Chertok, Marcus Aberlieb

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      Publisher: Nova Science Publishers Inc
      Publication Date: Publication Date: 01/09/2013
      ISBN13: 9781628084405, 978-1628084405
      ISBN10: 1628084405
      Also in:
      Dietetics and nutrition Public health and preventive medicine

      Description

      Book Synopsis
      Voluntary health- and nutrition-related claims by food companies were present on 43.1 percent of new products introduced in 2010. Health- and nutrition-related claims such as "low fat", "low cholesterol" or "high fibre" potentially influence consumer purchases and can lead companies to reformulate their less healthy products to qualify for the claims; hence, it is important to understand food companies'' adoption of these claims. This book tracks health- and nutrition-related claims on new U.S. food and beverage products from 1989 to 2010 and delineates the claims by product category and type of claim. Over the 2009 to 2010 period, the sales and average nutrient content of all new food and beverage products carrying at least one of the top ten health- and nutrition-related claims is also analysed.

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