Description

Book Synopsis
Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems toexemplify the twin imperatives of globalisation and female emancipation.
  • A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women's entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of work-style' businesses
  • A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers
  • Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countrie

    Trade Review

    “Fashioning Globalisationprovides a comprehensive and fascinating view of an industry which provides new insights into the ways in which globalization proceeds and provides an alternative and authoritative account of the role of the fashion design industry in a globalising world.” (New Zealand Geographer, 24 April 2015)



    Table of Contents

    List of Figures and Credits ix

    Preface xi

    Series Editors' Preface xiv

    Acknowledgements xv

    1 What We Saw and Why We Started this Project 1

    2 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 19

    3 Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry 43
    with Richard Le Heron and Nick Lewis

    4 Cultivating Urbanity: Fashion in a Not-so-global City 69
    with Alison Goodrum

    5 Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy 99

    6 Creating Global Subjects: The Pedagogy of Fashionability 125

    7 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 153

    8 Conclusion: An Unlikely Success Story? 179

    Index 191

Fashioning Globalisation

    Product form

    £23.74

    Includes FREE delivery

    RRP £24.99 – you save £1.25 (5%)

    Order before 4pm today for delivery by Sat 4 Jul 2026.

    A Paperback / softback by Maureen Molloy, Wendy Larner

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Fashioning Globalisation by Maureen Molloy

      Publisher: John Wiley and Sons Ltd
      Publication Date: 09/08/2013
      ISBN13: 9781444337020, 978-1444337020
      ISBN10: 1444337025
      Also in:
      Globalization Society and culture: general Sociology

      Description

      Book Synopsis
      Drastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems toexemplify the twin imperatives of globalisation and female emancipation.
      • A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women's entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the growth of work-style' businesses
      • A vital contribution to the burgeoning literature on culture and creative industries which often ignores the significant roles taken by women as entrepreneurs and designers rather than mere consumers
      • Introduces fashion scholars and economic geographers to a paradigmatic example of the new designer fashion industries emerging in a range of countrie

        Trade Review

        “Fashioning Globalisationprovides a comprehensive and fascinating view of an industry which provides new insights into the ways in which globalization proceeds and provides an alternative and authoritative account of the role of the fashion design industry in a globalising world.” (New Zealand Geographer, 24 April 2015)



        Table of Contents

        List of Figures and Credits ix

        Preface xi

        Series Editors' Preface xiv

        Acknowledgements xv

        1 What We Saw and Why We Started this Project 1

        2 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 19

        3 Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry 43
        with Richard Le Heron and Nick Lewis

        4 Cultivating Urbanity: Fashion in a Not-so-global City 69
        with Alison Goodrum

        5 Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy 99

        6 Creating Global Subjects: The Pedagogy of Fashionability 125

        7 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 153

        8 Conclusion: An Unlikely Success Story? 179

        Index 191

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account