Description
Book SynopsisExperimenting with Emerging Media Platforms teaches students in media tracks journalism, advertising, film, and public relations how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future.
Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will fail many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experim
Table of Contents
List of Figures
About the Author
Acknowledgments
Foreword by Gary Kebbel
Introduction: Emerging Media Platforms: Field Testing the Future
Chapter 1 - Who Can Predict the Future?
Chapter 2 - Change Theories
Chapter 3 - Initiating Your Field Test
Chapter 4 - Open-Source Technologies
Chapter 5 - XR and the Metaverse
Chapter 6 - Augmented Reality
Chapter 7 - Conducting Your Field Test
Chapter 8 - 360 Photography and Video
Chapter 9 – Photogrammetry
Chapter 10 - Data, AI, Automation, and Bots
Chapter 11 - Autonomous Flying Cameras
Chapter 12 - Field Testing the Future
Afterword: The Edge of Innovation
Index
