Description

Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.

Everything is Obvious: Why Common Sense is Nonsense

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£12.99

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Paperback / softback by Duncan J. Watts

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Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe... Read more

    Publisher: Atlantic Books
    Publication Date: 01/03/2012
    ISBN13: 9781848872165, 978-1848872165
    ISBN10: 184887216X

    Number of Pages: 352

    Non Fiction , Business, Finance & Law

    Description

    Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

    Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.

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