Description

For courses in Marketing Research at two- and four-year colleges and universities

An engaging, do-it-yourself approach to marketing research

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles– Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

This text provides a better teaching and learning experience–for you and your students. It will help you to:
• Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
• Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
• Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
• Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

Essentials of Marketing Research: A Hands-On Orientation

Product form

£247.03

Includes FREE delivery
Usually despatched within 12 days
Paperback / softback by Naresh Malhotra

3 in stock

Short Description:

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials... Read more

    Publisher: Pearson Education (US)
    Publication Date: 20/06/2014
    ISBN13: 9780137066735, 978-0137066735
    ISBN10: 0137066732

    Number of Pages: 432

    Non Fiction , Business, Finance & Law

    Description

    For courses in Marketing Research at two- and four-year colleges and universities

    An engaging, do-it-yourself approach to marketing research

    Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles– Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

    This text provides a better teaching and learning experience–for you and your students. It will help you to:
    • Give students a framework for understanding: A clear framework helps students grasp marketing research principles, as well as the relationship between marketing research and management.
    • Emphasize practical applications: A do-it-yourself approach and detailed real-world cases let students see how marketing research is actually conducted.
    • Foster interest through contemporary content: Current examples and an emphasis on online market research and social media helps students understand the relevance of course material.
    • Enable student success via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account