Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

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Hardback by Arch G. Woodside , E. Moore Short Description:

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society... Read more

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Publisher: Emerald Publishing Limited
Publication Date: 14/08/2002
ISBN13: 9780762308699, 978-0762308699
ISBN10: 0762308699

Number of Pages: 236

Non Fiction , Business, Finance & Law