Description

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

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Hardback by Arch G. Woodside , E. Moore

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This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 14/08/2002
    ISBN13: 9780762308699, 978-0762308699
    ISBN10: 0762308699

    Number of Pages: 236

    Non Fiction , Business, Finance & Law

    Description

    This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

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