Description
Book SynopsisThis book is organized around three classic global needs shared by both business strategists and environmental leaders: achieving compliance, recognizing business opportunity, and answering public expectations. The cases compiled in this text address these concerns. The goals of the authors are to reach both experienced managers and newcomers to the field of environmental business strategy; to publish cases that respect the full range of management responsibilities, from basic civil laws of government to those facing competitors and customers; and, to mix the case work with an appealing conceptual narrative.
Table of ContentsACHIEVING COMPLIANCE.
What Is Environmental Leadership?
The Role of Upper Management.
Establishing an Effective Environmental Audit Program.
The Question of Measurement.
RECOGNIZING BUSINESS OPPORTUNITIES.
Defining Strategy in the "Age of Environmentalism." Environmental Accounting for Competitive Advantage.
Environmentally Driven New Product Development.
Environmental Management Systems.
Management Information Systems and Environmental Management.
ANSWERING PUBLIC EXPECTATIONS.
The Public Face of Corporate Environmental Strategy.
Responding to Stakeholders.
Public Disclosure and Environmental Reporting.
Afterword: Leadership Skills for Sustainable Development.
Appendices and Endnotes.
Index.
