Description

Book Synopsis

Bruce R. Barringer holds the Johnny D. Pope Entrepreneurship Chair in the Department of Entrepreneurship at Oklahoma State University. He earned his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. He serves on the editorial review board of Entrepreneurship Theory and Practice and Journal of Small Business Management. His work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and Quality Management Journal. Bruce's outside interests include running, trail biking, and swimming.

Ireland R. Duane

Table of Contents

Preface


PART 1: Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture's Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising


Glossary

Name Index

Company Index

Subject Index

Entrepreneurship Successfully Launching New

    Product form

    £66.59

    Includes FREE delivery

    RRP £73.99 – you save £7.40 (10%)

    Order before 4pm tomorrow for delivery by Sat 4 Jul 2026.

    A Paperback / softback by Bruce Barringer, R. Ireland

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Entrepreneurship Successfully Launching New by Bruce Barringer

      Publisher: Pearson Education Limited
      Publication Date: 17/05/2021
      ISBN13: 9781292402826, 978-1292402826
      ISBN10: 1292402822
      Also in:
      Entrepreneurship / Start-ups

      Description

      Book Synopsis

      Bruce R. Barringer holds the Johnny D. Pope Entrepreneurship Chair in the Department of Entrepreneurship at Oklahoma State University. He earned his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs. He serves on the editorial review board of Entrepreneurship Theory and Practice and Journal of Small Business Management. His work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and Quality Management Journal. Bruce's outside interests include running, trail biking, and swimming.

      Ireland R. Duane

      Table of Contents

      Preface


      PART 1: Decision to Become an Entrepreneur

      1. Introduction to Entrepreneurship

      PART 2: Developing Successful Business Ideas

      3. Feasibility Analysis

      4. Developing an Effective Business Model

      5. Industry and Competitor Analysis

      6. Writing a Business Plan

      PART 3: Moving from an Idea to an Entrepreneurial Firm

      7. Preparing the Proper Ethical and Legal Foundation

      8. Assessing a New Venture's Financial Strength and Viability

      9. Building a New-Venture Team

      10. Getting Financing or Funding

      PART 4: Managing and Growing an Entrepreneurial Firm

      11. Unique Marketing Issues

      12. The Importance of Intellectual Property

      13. Preparing for and Evaluating the Challenges of Growth

      14. Strategies for Firm Growth

      15. Franchising


      Glossary

      Name Index

      Company Index

      Subject Index

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account