Description

This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information in this book serves as a well-needed supplement to the literature on the World Bank's July 1995 decision to focus more on micro-enterprise development. The book will appeal to many different audiences including development agencies concerned with the economic development community and the international academic community. Business and social science students who are interested in how work is organized in the family and the effects of modernization on traditional society will also benefit from reading this book.

Entrepreneurship in Micro-Enterprises: A Strategic Analysis of Manufacturing Industries in Kenya: Textiles, Woodwork, and Metalwork

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£44.37

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Paperback / softback by Kenneth R. Gray , William Cooley

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This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which... Read more

    Publisher: University Press of America
    Publication Date: 19/12/1995
    ISBN13: 9780761801405, 978-0761801405
    ISBN10: 0761801405

    Number of Pages: 186

    Non Fiction , Business, Finance & Law

    Description

    This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information in this book serves as a well-needed supplement to the literature on the World Bank's July 1995 decision to focus more on micro-enterprise development. The book will appeal to many different audiences including development agencies concerned with the economic development community and the international academic community. Business and social science students who are interested in how work is organized in the family and the effects of modernization on traditional society will also benefit from reading this book.

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