Description

This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.

Entrepreneurship and the Market Economy

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£110.00

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Hardback by Mark Casson

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This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from... Read more

    Publisher: Edward Elgar Publishing
    Publication Date: 8/30/2024
    ISBN13: 9781035341535, 978-1035341535
    ISBN10: 1035341530

    Non Fiction , Business, Finance & Law

    Description

    This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.

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