Description

Book Synopsis
This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.

Entrepreneurship and the Market Economy

    Product form

    £110.00

    Includes FREE delivery

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Hardback by Mark Casson

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Entrepreneurship and the Market Economy by Mark Casson

      Publisher: Edward Elgar Publishing
      Publication Date: 8/30/2024
      ISBN13: 9781035341535, 978-1035341535
      ISBN10: 1035341530

      Description

      Book Synopsis
      This innovative book proposes a new way of analysing the market process, focusing on market-making entrepreneurs. Synthesising key insights from mainstream economics, modern entrepreneurship theory and network theory, Mark Casson examines how market segmentation driven by location and culture generates opportunities for profit for entrepreneurs.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account