Description

Book Synopsis
This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.

Table of Contents
Defining Your Market.

Location, Sites, and Facilities.

Equipment and Inventory.

Personnel.

Legal Requirements.

Record Keeping and Taxes.

Financial Management.

Advertising and Promotion.

Operations.

The Start-Up Phase.

Appendices.

Glossary.

Notes.

Index.

Entrepreneur Magazine Organizing and Promoting

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    A Paperback / softback by Entrepreneur Magazine

    2 in stock

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      View other formats and editions of Entrepreneur Magazine Organizing and Promoting by Entrepreneur Magazine

      Publisher: John Wiley & Sons Inc
      Publication Date: 04/11/1997
      ISBN13: 9780471162896, 978-0471162896
      ISBN10: 0471162892
      Also in:
      Business communication, etiquette and presentation Entrepreneurship / Start-ups

      Description

      Book Synopsis
      This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.

      Table of Contents
      Defining Your Market.

      Location, Sites, and Facilities.

      Equipment and Inventory.

      Personnel.

      Legal Requirements.

      Record Keeping and Taxes.

      Financial Management.

      Advertising and Promotion.

      Operations.

      The Start-Up Phase.

      Appendices.

      Glossary.

      Notes.

      Index.

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