Description
Book SynopsisBanking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.
This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.
Some of the questions this book tackles include:
- · Why don’t banks “care”?
- · How many banks will survive?
- · What is FinTech and why does it matter?
- · Can Banks become beloved brands and find their way to the consumer’s heart?
- · Why is there a disconnect between what we say and what we do in the industry?
- · Is inertia in banking a result of broken internal culture?
- · Which big brand or challenger will be at the top in 5 years?
Table of ContentsPart I
Chapter 1: Banks Today: The Relationship between Financial Services and Technology
Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles
Chapter 3: Products vs. Money Moments
Chapter 4: Let’s Get Real: Anecdotes from FinTech Titans Experiencing Banking Products
Chapter 5: What is Emotional Banking?
Chapter 6: EX: Perspective on Modern Digital Banking
Chapter 7: Banks and Brands
Chapter 8: Changing Culture to Build a Brand
Chapter 9: The “Build a Voice” Program
Chapter 10: Everyone’s a Designer
Chapter 11: The Intrapreneur Warrior's Guide
Chapter 12: The “Keep it Real” Program.- Chapter 13: Conclusion.
