Electronic Commerce: Strategies and Models for Business-to-Business Trading

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Paperback / softback by Paul Timmers Short Description:

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 27/07/2000
ISBN13: 9780471498407, 978-0471498407
ISBN10: 0471498408

Number of Pages: 288

Non Fiction , Business, Finance & Law