Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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Hardback by Adam Morgan Short Description:

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 03/03/2009
ISBN13: 9780470238271, 978-0470238271
ISBN10: 0470238275

Number of Pages: 368

Non Fiction , Business, Finance & Law