Description

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net

E-marketing

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£31.99

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Paperback / softback by Simon Collin

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The opportunities are endless but you need to know what you want to achieve and how to go about achieving... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 16/10/2000
    ISBN13: 9780471498971, 978-0471498971
    ISBN10: 0471498971

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

    E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net

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