Description

Book Synopsis
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.

Trade Review
"The impact this work has had on the industry is visible everywhere" (The Drum, October 17th 2008)

Table of Contents
THE ROAD TO DISRUPTION.

Retrospective.

Discontinuity.

THE DISRUPTION DISCIPLINE.

Disruption.

Convention.

Vision.

DISRUPTION IN PRACTICE.

Disruption Methodology.

Disruption Sources.

DISRUPTION AND THE ROAD AHEAD.

Disruption in the Information Age.

Disruption and the Role of the Agency.

Disruption Web Site.

Acknowledgements.

Bibliography.

Advertising Campaigns.

Index.

Disruption

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    A Hardback by Jean-Marie Dru

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      Book details

      Publisher John Wiley & Sons Inc
      Published 20 December 1996
      ISBN-13 9780471165651
      978-0471165651
      ISBN-10 0471165654
      Also in:
      Business, Finance & Law Business and Management Business communication, etiquette and presentation

      Description

      Book Synopsis
      Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.

      Trade Review
      "The impact this work has had on the industry is visible everywhere" (The Drum, October 17th 2008)

      Table of Contents
      THE ROAD TO DISRUPTION.

      Retrospective.

      Discontinuity.

      THE DISRUPTION DISCIPLINE.

      Disruption.

      Convention.

      Vision.

      DISRUPTION IN PRACTICE.

      Disruption Methodology.

      Disruption Sources.

      DISRUPTION AND THE ROAD AHEAD.

      Disruption in the Information Age.

      Disruption and the Role of the Agency.

      Disruption Web Site.

      Acknowledgements.

      Bibliography.

      Advertising Campaigns.

      Index.

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