Description

Understand the crucial aspects of digital business and e-commerce with this best-selling text.

Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

Key features include:

  • updated content with the latest information on AI and a focus on digital business
  • up-to-date information to support your learning around digital transformation
  • New diagrams and business models to develop your understanding of business concepts and customer user journeys
  • reader-frienly and accessible writing style

With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Digital Business and E-commerce

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£55.49

Includes FREE delivery
RRP: £62.99 You save £10.50 (16%)
Usually despatched within 4 days
Paperback / softback by Dave Chaffey , Tanya Hemphill

1 in stock

Short Description:

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition,... Read more

    Publisher: Pearson Education Limited
    Publication Date: 18/06/2024
    ISBN13: 9781292725833, 978-1292725833
    ISBN10: 1292725834

    Non Fiction , Business, Finance & Law

    Description

    Understand the crucial aspects of digital business and e-commerce with this best-selling text.

    Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

    Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

    Key features include:

    • updated content with the latest information on AI and a focus on digital business
    • up-to-date information to support your learning around digital transformation
    • New diagrams and business models to develop your understanding of business concepts and customer user journeys
    • reader-frienly and accessible writing style

    With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

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