Description

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

Differentiate or Die: Survival in Our Era of Killer Competition

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Hardback by Jack Trout , Steve Rivkin

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Description:

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 07/03/2008
    ISBN13: 9780470223390, 978-0470223390
    ISBN10: 0470223391

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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