Description

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Development Communication: Reframing the Role of the Media

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£89.75

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Hardback by Thomas L. McPhail

2 in stock

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In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 09/04/2009
    ISBN13: 9781405187954, 978-1405187954
    ISBN10: 1405187956

    Number of Pages: 256

    Non Fiction , Dictionaries, Reference & Language

    Description

    In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
    • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
    • Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
    • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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