Destination Benchmarking: Concepts, Practices and Operations

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Hardback by Metin Kozak Short Description:

Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application... Read more

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Publisher: CABI Publishing
Publication Date: 11/12/2003
ISBN13: 9780851997452, 978-0851997452
ISBN10: 0851997457

Number of Pages: 240

Non Fiction , Business, Finance & Law