Designing Interactive Strategy: From Value Chain to Value Constellation

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Paperback / softback by Richard Normann , Rafael Ramírez Short Description:

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company's managers... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 29/07/1998
ISBN13: 9780471986072, 978-0471986072
ISBN10: 0471986070

Number of Pages: 184

Non Fiction , Business, Finance & Law