Description

Designing Brand Identity

Design/Business

Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte

Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram

Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company

Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Executive Director, Marketing
FS Investments

If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.
Olka Kazmierczak
Founder
Pop Up Grupa

The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
Jennifer Francis
Director of Marketing, Communications, and Visitor Experience
Louvre Abu Dhabi

Designing Brand Identity: An Essential Guide for the Whole Branding Team

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£34.39

Includes FREE delivery
Usually despatched within 6 days
Hardback by Alina Wheeler , Debbie Millman

1 in stock

Short Description:

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 08/12/2017
    ISBN13: 9781118980828, 978-1118980828
    ISBN10: 1118980824

    Number of Pages: 336

    Non Fiction , Business, Finance & Law

    Description

    Designing Brand Identity

    Design/Business

    Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

    3 sections: brand fundamentals, process basics, and case studies.
    Over 100 branding subjects, checklists, tools, and diagrams.
    50 case studies that describe goals, process, strategy, solution, and results.
    Over 700 illustrations of brand touchpoints.
    More than 400 quotes from branding experts, CEOs, and design gurus.

    Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system.
    Carlos Martinez Onaindia
    Global Brand Studio Leader
    Deloitte

    Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic.
    Paula Scher
    Partner
    Pentagram

    Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business.
    Alex Center
    Design Director
    The Coca-Cola Company

    Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand.
    Andrew Ceccon
    Executive Director, Marketing
    FS Investments

    If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.
    Olka Kazmierczak
    Founder
    Pop Up Grupa

    The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.
    Jennifer Francis
    Director of Marketing, Communications, and Visitor Experience
    Louvre Abu Dhabi

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