Description
Book SynopsisA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.
Table of ContentsAcknowledgments ix
Foreword Erik Roth x
SCENE 01 There’s No More Business As Usual viii
The Butterfly Effect and Long-Range Planning 12
Applied Design Thinking Is Strategic Innovation 16
Time to Think beyond Crisis Mode 18
Changing Management Paradigms 22
SCENE 02 What Is Design Thinking, Really? 26
Is Design Thinking a Science or an Art? 34
Design Thinking Has Been Oversimplified 38
SCENE 03 Applied Design Thinking in Business and Strategy 46
Design Thinking to the Rescue 56
We’ve Lost Touch with What’s around Us 58
Every Future Business Leader Needs to Be a Good Design Thinker 60
The 10 Design Thinking Principles That Redefine Business Management 62
SCENE 04 Introducing the Design Thinking MBA 76
Business Challenge 01: Growth 82
Business Challenge 02: Predictability 94
Business Challenge 03: Change 108
Business Challenge 04: Maintaining Relevance 118
Business Challenge 05: Extreme Competition 126
Business Challenge 06: Standardization 136
Business Challenge 07: Creative Culture 148
Business Challenge 08: Strategy and Organization 156
SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies 188
About the Author 203
Photo Credits 204
Index 205
