Description

This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.


Design Thinking for New Business Contexts: A Critical Analysis through Theory and Practice

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£64.99

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Paperback / softback by Yujia Huang , David Hands

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This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice,... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 28/04/2022
    ISBN13: 9783030942052, 978-3030942052
    ISBN10: 3030942058

    Number of Pages: 210

    Non Fiction , Business, Finance & Law

    Description

    This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.


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