Description
Book SynopsisKathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.
Trade ReviewA key text. Rich, stimulating and easy to read. -- Shimon Shmueli, Elon University, USA
I will be using as a key text... Very excited to finally have a book for my course. -- Cyn Roberts, Art Institute of Portland, USA
An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design. -- Paul Mazzucca, Mt Hood Community College, OR, USA
Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals. -- Louise Parkinson, Fashion department, Huddersfield University, UK
Table of ContentsIntroduction Context What is Design Management? Why is Design Management Important? The Design Management Timeline.
PART ONE - MANAGING THE DESIGN STRATEGY Knowledge Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth
Practice Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman.
Key Skills Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication.
PART TWO - MANAGING THE DESIGN PROCESS Knowledge Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design.
Practice Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith.
Key Skills Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication.
PART THREE - MANAGING THE DESIGN IMPLEMENTATION Knowledge The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy.
Practice Case Study - FooGo/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins.
Key Skills Management and Leadership; Leading and Advocating Design; Written Communication.
Appendix 18 Views on Design Management; Further Resources
Glossary Index
