Description

Book Synopsis
In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

Design, Create, Thrill: The Power of Graphic

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    A Paperback / softback by Sara Caldas

    £19.12

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    RRP £22.50 – you save £3.38 (15%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

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      Book details

      Publisher Hoaki
      Published 15 January 2020
      ISBN-13 9788417656027
      978-8417656027
      ISBN-10 8417656022
      Also in:
      Art & Photography Illustration Illustration and commercial art Business, Finance & Law Brands and branding

      Description

      Book Synopsis
      In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the quality of life of its audience. A successful emotion-driven design improves the relationship between the audience and the ‘product’, creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design.

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