Description
Book SynopsisThis major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.
Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool fo
Trade Review
"I have worked at the intersection of design and strategy for over 25 years, have read a great deal of nonsense written about both, fortunately this book bucks the trend. A ready reckoner for anyone looking to develop cohesive, intelligent new design work rooted in plans, not hopes."
Simon Manchipp, Founder & Executive Strategic Creative Director of SomeOne.
"A very accessible and comprehensive overview of a strategic design process – with practical tools and guides for working strategically with design – for both students and practitioners."
Rachel Cooper OBE, Distinguished Professor of Design Management, Lancaster University, UK.
"Wanda’s book is encyclopedic and unrivaled. The most comprehensive deconstruction of the rigor it takes to build on a strategy to design a sustainable future, whether you are a designer, a marketer, or a manager."
Alina Wheeler, Author Designing Brand Identity: an essential resource for the whole branding team.
Table of ContentsIntroduction How does the book work? What is design? Phase 1 Initiation 1.1 Initial preparations 1.2 Project brief 1.3 Initial meeting 1.4 Initial workshop 1.5 Project description 1.6 Progress schedule 1.7 Price quotation 1.8 Contract 1.9 Team collaboration Phase 2 Insight 2.1 Understanding the company 2.2 Situational study 2.3 Problem statement 2.4 Method selection 2.5 Research process 2.6 Research 2.7 Analyses 2.8 Mapping 2.9 Testing and measuring Phase 3 Strategy 3.1 Strategy development 3.2 Overall strategy 3.3 Goals and sub-goals 3.4 Business strategy 3.5 Business model 3.6 Market strategy 3.7 Brand strategy 3.8 Communication strategy 3.9 Design strategy Phase 4 Design 4.1 Design brief 4.2 Strategy>Phase 5 Production 5.1 Implementation 5.2 Model 5.3 Material selection 5.4 Paper and cartonboard 5.5 Colour management 5.6 Production for digital media 5.7 Production for printed media 5.8 Quality assurance Phase 6 Management 6.1 Intangible assets 6.2 Legal protection 6.3 Design management 6.4 Effect measurement 6.5 Design manual 6.6 Design templates 6.7 Operating manual 6.8 Further development 6.9 Sustainability management
