Description

This practical volume provides a wealth of nontechnical information and advice on planning and conducting customer surveys. It's a must for all agency managers, public or private, seeking to make their customer surveys more useful to their agencies and to make their agencies more responsive to customers. Topics include the types of information that should and should not be sought from surveys; categories of respondents; options for administering surveys and the advantages and disadvantages of each; conducting surveys in-house versus contracting; steps in the survey process; sampling strategy; sources of survey error and suggested remedies; and tradeoffs among timeliness, accuracy, and cost.

Customer Surveys for Agency Managers: What Managers Need to Know

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£33.73

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Paperback / softback by Harry P Hatry , John E. Marcotte

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Short Description:

This practical volume provides a wealth of nontechnical information and advice on planning and conducting customer surveys. It's a must... Read more

    Publisher: Rowman & Littlefield
    Publication Date: 01/02/1998
    ISBN13: 9780877666721, 978-0877666721
    ISBN10: 0877666725

    Number of Pages: 117

    Non Fiction , Earth Sciences, Geography & Environment , Education

    Description

    This practical volume provides a wealth of nontechnical information and advice on planning and conducting customer surveys. It's a must for all agency managers, public or private, seeking to make their customer surveys more useful to their agencies and to make their agencies more responsive to customers. Topics include the types of information that should and should not be sought from surveys; categories of respondents; options for administering surveys and the advantages and disadvantages of each; conducting surveys in-house versus contracting; steps in the survey process; sampling strategy; sources of survey error and suggested remedies; and tradeoffs among timeliness, accuracy, and cost.

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