Description

Book Synopsis

Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with:

- An array of Caribbean case studies;
- Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;
- References of best practices to address critical issues affecting the delivery of a quality customer experience.

Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable reso

Customer Experience Management in the Caribbean

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    Order before 4pm tomorrow for delivery by Sat 8 Aug 2026.

    A Hardback by Leslie–ann Jordan

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      Publisher: CABI
      Publication Date: Publication Date: 1/18/2024
      ISBN13: 9781800626775, 978-1800626775
      ISBN10: 1800626770
      Also in:
      Not Just Books Stationery

      Description

      Book Synopsis

      Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends, and it fills a crucial gap in the literature with:

      - An array of Caribbean case studies;
      - Enhanced theoretical concepts and a deep appreciation of customer experience management in the Caribbean;
      - References of best practices to address critical issues affecting the delivery of a quality customer experience.

      Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable reso

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