Description
Book SynopsisIn 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world's largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. This book provides a deep and clear understanding of Huawei's management philosophy and strategy. Central to this is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also examines Huawei's strategy for long-term growth, and especially the principles related to organizational design and operations, the contact improvement of end-to-end procedures, and to manage change.
Trade Review"Huawei is an enterprise that deserves respect and is worth learning from. The great importance placed by this tech company on business strategy and management transformation offers us inspiration and insight." --Liu Chuanzhi, Chairman of the Board of Legend Holdings Corporation, Founder of Lenovo Group Limited "Huawei's core values of staying customer-centric, inspiring dedication, and persevering are what have made Huawei what it is today. Remaining faithful to these core values over the long term has shaped the company's core competencies. On the foundation of this iron triangle, Huawei respects customers, prioritizes quality, remains open to collaboration, and has forged a highly competitive iron team in the global market. It is an invaluable resource for companies." --Zhou Qiren, Professor of China Center for Economic Research and Dean of National School of Development at Peking University "The book Customer Centricity is a distillation of Huawei's philosophy of business management. It reveals that the secret to Huawei's success lies in wholeheartedly serving customers and creating value for them. This book provides first-hand, systematic insights into Huawei's handling of strategy and business transformation. It is a hugely valuable resource." --Peng Jianfeng, Professor of the School of Labor and Human Resources at Renmin University of China and Chairman of the Chinastone Management Consulting Group "Huawel is a world-class Chinese company that is capable of going head-to-head with the best in the global market. To compete successfully, Huawei focuses on delivering value to customers rather than just reducing costs. Huawei is also able to create value by leveraging the strengths of China. This does not only refer to cheap labor, but also to talented R&D employees who truly grasp core technologies. However, just hiring these talented people isn't guaranteed to unlock their potential. That's why Huawei chooses to distribute shares to its employees. The company knows how to fully motivate employees and inspire dedication. These three points are what have made Huawei what it is today." --Yang Guoan, Management Professor at the China Europe International Business School
