Description

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.

Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.

Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

Critical Marketing: Issues in Contemporary Marketing

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Paperback / softback by Mark Tadajewski , Douglas Brownlie

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Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 20/03/2008
    ISBN13: 9780470511985, 978-0470511985
    ISBN10: 0470511982

    Number of Pages: 416

    Non Fiction , Business, Finance & Law

    Description

    Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts.

    Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.

    Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

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