Description

Book Synopsis
This book provides concepts and pragmatic illustrations from the industry to help the reader understand complex and difficult issues that are crucial in biomedical research and development. It is intended to bridge the gap between R&D scientists and corporate executives in the biomedical industry and to ensure a strong link between corporate and R&D strategies.

Table of Contents
About This Book.

About Strategy.

About Environment.

About Technology.

Determining Competitive Position.

Consistency and Competitiveness.

Changing Competitive Position.

Assessing the Fit of External Knowledge Sources.

Competitive Technology Strategy: Some Implications for Teams.

Index.

Creating Technology Strategies

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    £125.96

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    RRP £139.95 – you save £13.99 (9%)

    Order before 4pm today for delivery by Fri 3 Jul 2026.

    A Hardback by Alice M. Sapienza

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      Publisher: John Wiley & Sons Inc
      Publication Date: 06/10/1997
      ISBN13: 9780471153702, 978-0471153702
      ISBN10: 0471153702
      Also in:
      Research and development management Biotechnology

      Description

      Book Synopsis
      This book provides concepts and pragmatic illustrations from the industry to help the reader understand complex and difficult issues that are crucial in biomedical research and development. It is intended to bridge the gap between R&D scientists and corporate executives in the biomedical industry and to ensure a strong link between corporate and R&D strategies.

      Table of Contents
      About This Book.

      About Strategy.

      About Environment.

      About Technology.

      Determining Competitive Position.

      Consistency and Competitiveness.

      Changing Competitive Position.

      Assessing the Fit of External Knowledge Sources.

      Competitive Technology Strategy: Some Implications for Teams.

      Index.

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