Description

Book Synopsis
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows and ChickFilA

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    A Hardback by Steve Robinson

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      Book details

      Published 11 July 2019
      ISBN-13 9781400213160
      978-1400213160
      ISBN-10 1400213169

      Description

      Book Synopsis
      The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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