Description

Book Synopsis
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows and ChickFilA

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    Order before 4pm tomorrow for delivery by Wed 1 Jul 2026.

    A Hardback by Steve Robinson

    10 in stock


      View other formats and editions of Covert Cows and ChickFilA by Steve Robinson

      Publisher: Thomas Nelson Publishers
      Publication Date: 11/07/2019
      ISBN13: 9781400213160, 978-1400213160
      ISBN10: 1400213169

      Description

      Book Synopsis
      The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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