Fad-free prescriptive advice informed by the authors'' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement
Table of Contents
Acknowledgments ix
Introduction xi
Part I The Premise 1
Chapter 1 Just the Facts 3
Chapter 2 Cows with Attitude 21
Part II Contented Cows Are Committed 41
Chapter 3 The “Vision Thing”: Passengers or Crew 43
Chapter 4 The Path to Commitment 53
Part III Contented Cows Are Cared About 63
Chapter 5 First You Feed the Troops 65
Chapter 6 Tell ’Em the Truth 85
Chapter 7 When Times Get Tough 95
Chapter 8 Contented Cows Are Connected 115
Chapter 9 A Case for Some Useful Benefits 129
Part IV Contented Cows Are Enabled 147
Chapter 10 Empower This! 149
Chapter 11 Enabled Employees Are Incredibly Well Trained 157
Chapter 12 Enabled Employees Are Tooled 169
Chapter 13 Enabled Employees Are Trusted 181
Chapter 14 When the Contented Cows Come Home (Speculations on the Near Future) 189
Notes 195
Index 199
