Description

Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Consuming Images: Film Art and the American Television Commercial

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Paperback / softback by Gary D. Rhodes , Robert Singer

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Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers,... Read more

    Publisher: Edinburgh University Press
    Publication Date: 14/12/2021
    ISBN13: 9781474460699, 978-1474460699
    ISBN10: 1474460690

    Number of Pages: 208

    Description

    Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

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