Consumer Psychology: A Study Guide to Qualitative Research Methods

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Paperback / softback by Prof. Paul M.W. Hackett , Jessica Schwarzenbach Short Description:

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography.... Read more

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Publisher: Verlag Barbara Budrich
Publication Date: 18/04/2016
ISBN13: 9783847407720, 978-3847407720
ISBN10: 3847407724

Number of Pages: 166

Non Fiction , Politics, Philosophy & Society