Description

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.

Consumer Behaviour: A European Perspective

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£55.99

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Paperback / softback by Gerrit Antonides , W. Fred van Raaij

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Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 29/04/1998
    ISBN13: 9780471975137, 978-0471975137
    ISBN10: 0471975133

    Number of Pages: 642

    Description

    Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
    * financial behaviour

    * welfare, wellbeing and property

    * families and household production

    * consumption and the environment

    * shopping behaviour.
    The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products.

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