Description
Book SynopsisFor Strategic Management and Business Policy courses.
Class-tested approach to Strategy with new focus on environmental sustainability.
Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.
MyManagementLabfor Strategic Management and Business Policy is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
<
Table of ContentsPart 1: The Tools of Strategic Analysis
1. What Is Strategy and the Strategic Management Process?
2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities
Part 2: Business-Level Strategies
4. Cost Leadership
5. Product Differentiation
Part 3: Corporate Strategies
6. Vertical Integration
7. Corporate Diversification
8. Organizing to Implement Corporate Diversification
9. Strategic Alliances
10. Mergers and Acquisitions
11. International Strategies
Appendix: Analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index
Subject Index
