Competitive Success: How Branding Adds Value

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Paperback / softback by John A. Davis Short Description:

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 22/12/2009
ISBN13: 9780470998229, 978-0470998229
ISBN10: 0470998229

Number of Pages: 422

Non Fiction , Business, Finance & Law