Description

Fast track route to mastering the art of competitor intelligence

Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room

Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Competitive Intelligence: Strategy 03.09

Product form

£10.99

Includes FREE delivery
Usually despatched within days
Paperback / softback by Jim Underwood

1 in stock

Short Description:

Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 13/12/2001
    ISBN13: 9781841122267, 978-1841122267
    ISBN10: 1841122262

    Number of Pages: 116

    Non Fiction , Business, Finance & Law

    Description

    Fast track route to mastering the art of competitor intelligence

    Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room

    Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld

    Includes a glossary of key concepts and a comprehensive resources guide

    ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

    ExpressExec is organised into ten core subject areas making it easy to find the information you need:

    01 Innovation
    02 Enterprise
    03 Strategy
    04 Marketing
    05 Finance
    06 Operations and Technology
    07 Organizations
    08 Leading
    09 People
    10 Life and Work

    ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account