Description

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

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£30.59

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RRP: £33.99 You save £3.40 (10%)
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Paperback / softback by Matthew D. Johnson , Anders Gustafsson

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Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney,... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 03/09/2008
    ISBN13: 9780470448212, 978-0470448212
    ISBN10: 0470448210

    Number of Pages: 208

    Non Fiction , Business, Finance & Law

    Description

    Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

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