Description

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

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£34.95

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Usually despatched within 5 days
Paperback / softback by John DiMarco

1 in stock

Short Description:

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 02/06/2017
    ISBN13: 9781119118879, 978-1119118879
    ISBN10: 1119118875

    Number of Pages: 216

    Non Fiction , Dictionaries, Reference & Language

    Description

    Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

    • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
    • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
    • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
    • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
    A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

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