Description

Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines—communication and political science—on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are “framed” for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.

Communication in U.S. Elections: New Agendas

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£49.95

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Paperback / softback by Roderick P. Hart , Daron R. Shaw

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Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of... Read more

    Publisher: Rowman & Littlefield
    Publication Date: 23/07/2001
    ISBN13: 9780742500693, 978-0742500693
    ISBN10: 0742500691

    Number of Pages: 264

    Description

    Over the past thirty-five years, the rapid development of communication technology, the decline of political parties, a growing culture of cynicism, and the rise of the Internet have all affected U.S. political campaigns. But while these forces seem powerful, little scientific evidence has been gathered of their impact. Communication in U.S. Elections presents work from some of the best young scholars in two disciplines—communication and political science—on how modern election campaigns are affected by such forces. The authors look at how voters acquire political information, how issues are “framed” for them by the mass media, how attitudes about social groups are created, and how political advertising uses popular culture to affect voting patterns. The result is a fresh and comprehensive overview of why modern political campaigns turn out as they do.

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