Description

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Communicating Health: Strategies for Health Promotion

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£37.95

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by Nova Corcoran

1 in stock

Short Description:

Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication... Read more

    Publisher: Sage Publications Ltd
    Publication Date: 18/02/2013
    ISBN13: 9781446252338, 978-1446252338
    ISBN10: 1446252337

    Number of Pages: 248

    Non Fiction , Education

    Description

    Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

    Now in its second edition, topics covered in the book include:

    - Mass media

    - Diverse audiences

    - Evaluation

    - Media analysis

    - Campaign monitoring

    Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

    It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

    Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

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