Description

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists—especially at the local level.

Communicating for Change: Strategies of Social and Political Advocates

Product form

£138.09

Includes FREE delivery
Usually despatched within 12 days
Hardback by John P. McHale

2 in stock

Short Description:

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone,... Read more

    Publisher: Rowman & Littlefield
    Publication Date: 27/02/2004
    ISBN13: 9780742529724, 978-0742529724
    ISBN10: 074252972X

    Number of Pages: 264

    Non Fiction

    Description

    This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theory-based conclusions for effective communication strategies for future activists—especially at the local level.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account