Description

Continuing the story of Commodore where the previous book, Commodore: A Company on the Edge left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace? The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.

Commodore: The Amiga Years

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£29.95

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Hardback by Brian Bagnall

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Short Description:

Continuing the story of Commodore where the previous book, Commodore: A Company on the Edge left off, this book takes... Read more

    Publisher: Variant Press
    Publication Date: 18/09/2017
    ISBN13: 9780994031020, 978-0994031020
    ISBN10: 0994031025

    Number of Pages: 548

    Non Fiction , Computing

    Description

    Continuing the story of Commodore where the previous book, Commodore: A Company on the Edge left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace? The author takes an in-depth look at the people behind Commodore's plunge into irrelevance and bankruptcy. The often unflattering picture that emerges is one of executives who had little understanding of how to market their product to the public and a company struggling to remain relevant. Told through interviews with company insiders, this examination of the now defunct company traces the engineering breakthroughs and baffling decisions that led to the demise of Commodore.

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