Commodity Marketing: Strategies, Concepts, and Cases

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Paperback / softback by Margit Enke , Anja Geigenmüller Short Description:

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority... Read more

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Publisher: Springer Nature Switzerland AG
Publication Date: 23/04/2023
ISBN13: 9783030906597, 978-3030906597
ISBN10: 3030906590

Number of Pages: 425

Non Fiction , Business, Finance & Law