Description

Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

CIM Coursebook 0809 Marketing Planning

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Paperback by Karen Beamish

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Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains... Read more

    Publisher: Taylor & Francis Ltd
    Publication Date: 1/25/2008
    ISBN13: 9780750689861, 978-0750689861
    ISBN10: 750689862

    Non Fiction , Business, Finance & Law

    Description

    Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

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