Description

Book Synopsis
Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmeticstheirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

Charismatic Capitalism Direct Selling

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    A Paperback / softback by Nicole Woolsey Biggart

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      View other formats and editions of Charismatic Capitalism Direct Selling by Nicole Woolsey Biggart

      Publisher: The University of Chicago Press
      Publication Date: Publication Date: 15/03/1990
      ISBN13: 9780226047867, 978-0226047867
      ISBN10: 0226047865

      Description

      Book Synopsis
      Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmeticstheirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.

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